Apple's Curious TV Plans

In Walter Issacson’s biography of Steve Jobs, he related a conversation with Jobs in which Steve says they [Apple] nailed what a true interactive TV experience should be in the way of UI, content and hardware. (My paraphrase) Although he did not announce any new products, he basically laid the groundwork for a lot of speculation about what he meant and what Apple might do with their future Apple TV plans.

Most speculation has been on the idea that Apple is going to do an actual television and could have it in the market sometime in the next two years. Others see the current Apple TV becoming a greater vehicle for content and UI innovation and that this is what Jobs meant.

Click here to

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at