Apple's Trying To Launch A Subscription TV Service By Christmas

Old TV television

Photo: Associated Press

According to a report from the New York Post, Apple is planning to launch a subscription TV service despite resistance from content providers.Apple’s means of doing business isn’t sitting very well with some of the people involved in the negotiations. From the Post:

Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.

“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.

Apple has also tried and failed to get cable companies to use Apple technology in their set-top boxes. But cable executives are keeping the company at arm’s length.

Only time will tell if Apple’s negotiations become more manageable and if it actually follows through with its plans.

Now click here for all the Apple TV rumours we know about so far >

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