Apple Ad God Lee Clow's Work -- A Look Back

Lee Clow stepped down as the chief creative officer of TBWA/Media Arts Lab, Ad Age reports.

Clow and TBWA/Media Arts are responsible for many of Apple’s most popular advertisements.

From its “1984” TV ad to the current Mac vs. PC ads, Clow has played a huge part in shaping the public perception of Apple.

So, while he’s probably not a household name with the Apple faithful like Steve Jobs, or even Jonathan Ive, Clow left an indelible stamp on the company.

Of all his big branding campagins, it appears Clow thinks the most highly of the Apple store, saying, “The Apple Store was probably the best ad we ever did…. Everything a brand does is advertising,” according to Print Mag (via HuffPo).

Note: He’ll still be at the TBWA, telling his staff, “As you all know, I’m here every day meddling in everything that goes on, pushing the creative on many brands including keeping an eye on Apple.” But it appears at 66, he won’t have as active a role in the agency’s operations.

Here’s a look at some of his work →
Lee Clow pic: Mad Blog

The Biggie--1984

Think Different

image: Dougintosh

Think Different

Think Different Video

The Dancing iPod Ads

iPod Parody

The iPod ads were so ubiquitous and so popular, that they became a target for parody, and in this case, political protest. Here's the famous use of the iPod logo to make a point about the Abu Ghraib controversy from a few years back.

image: Alberti's Window

Mac Vs. PC

Apple Store

The Apple store is a huge retailing success, and it reinforces the brand.

Apple Store

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.