SAN JOSE, California – Apple just kicked off its biggest conference of the year and thousands of developers flocked to see the big keynote presentation, in which CEO Tim Cook and other executives revealed Apple’s software roadmap, including iOS 12, MacOS Mojave, WatchOS 5 for the Apple Watch, and tvOS 12 for the Apple TV.
As we expected, there was no new hardware at WWDC. Apple typically launches new iPhones in September, and new versions to its MacBooks or iPads didn’t appear imminent. But Apple still had a ton to show off anyway.
Here’s everything Apple announced at its WWDC 2018 keynote:
9:47 AM: Everyone is taking their seats, listening to music. The auditorium is HUGE. The internet situation is … not great.
9:51 AM: Ben Thompson on Twitter makes a very interesting point. ????
10:01 AM: The show has begun! Apple is playing an intro video with a David Attenborough-like voice narrating a bunch of developers descending onto WWDC, like the popular nature documentary “Planet Earth.” It’s very cute.
10:05 AM: Apple CEO Tim Cook takes the stage. “Good morning and welcome to WWDC 2018! It’s great to be back in San Jose with everyone. We have developers here from all over the world this morning — from 77 countries, that’s more than ever before.”
10:06 AM: Cook continues: “And I couldn’t be happier to announce we now have 20 million Apple developers all around the world. That’s more than ever before.”
10:06 AM: Cook: “Next month, the App Store turns 10! The App Store is the world’s largest app marketplace and we now welcome over 500 million weekly visitors. This is mindblowing.”
10:08 AM: Cook: “We’re going to hit another big milestone this week. Payouts to developers will top $US100 billion. The App Store is clearly the best place for you to be rewarded for your hard work and creativity.”
10:11 AM: Cook introduces Craig Federighi to talk about iOS, which “embodies our philosophy of putting the customer at the center of everything we design,” according to Cook.
10:11 AM: Craig Federighi introduces iOS 12, and takes a dig at Android in the process. “We love the way customers race to update to our newest releases. In fact, half of iOS customers updated to iOS 11 in just 7 weeks. When you look at the competition, it’s hard to see them really having a software update model.” (Only 6% of Android users have the latest version of Android.)
10:13 AM: Federighi says Apple is focused on making sure its software works great on older devices. On the iPhone 6S, apps launch up to 40% faster in iOS 12, for instance. You can even take photos up to 70% faster.
10:14 AM: Federighi on iOS 12 performance boosts: “When we detect that you need a burst of performance, like when you’re scrolling or using an app, we ramp up performance to its highest state, and then ramp it down to its lowest state to preserve battery life.”
10:17 AM: Federighi talks about AR in iOS 12. Apple worked with Pixar to make a new compact file format called USDZ that’s optimised for sharing but has great 3D graphics and animations.
10:18 AM: Federighi invites Adobe CEO Abhay Parasnis to talk about ARKit in iOS 12, and the new file format. “Today, we’re announcing that we’re bringing native support to Adobe’s Creative Cloud.”
10:19 AM: Parasnis unveils a new iOS application from Adobe to help people create AR experiences quickly, using objects and tools from the Creative Cloud. And it’s WYSIWYG!
10:19 AM: Federighi comes back on stage to talk about a new app in iOS 12 called “Measure,” which can measure distance and length using ARKit. You just tap and drag out a line with your finger to create a measurement. You can even extend the measurements by tapping and dragging the lines wherever you want.
10:22 AM: Apple’s new measure app can automatically detect the size of photos, and other rectangular images.
10:23 AM: Federighi goes into detail on ARKit, “the world’s largest AR platform by far.” Federighi introduces ARKit 2, which delivers improved face-tracking, more realistic rendering, and support for 3D object detection and persistence — so you can start a game built around a physical toy, or to let teachers create lessons entirely in AR. It supports multi-user augmented reality, which lets multiple people see a common virtual environment.
10:25 AM: Now we’re learning how ARKit can open up creative play possibilities for toys like Lego. Martin Sanders, director of innovation at Lego, demonstrates multi-user support in ARKit 2.
10:28 AM: These two fully grown men are playing with these virtual Lego for a tad too long.
10:29 AM: Federighi (thankfully) moves onto Photos in iOS 12. Now you’ll get search suggestions that highlight people, places, and even categories of photos like hiking and watersports. You can even search for multiple terms, business names, or broad categories like “museums.” Apple Photos can index over 4 million events, so you can find photos you took at those events.
10:31 AM: There’s a new “For You” tab in Photos in iOS 12. You can see photos you’ve taken that same day in past years, or see some Apple-made previews of cool effects that could be applied to some of your old photos.
10:32 AM: You can more easily share photos with friends in iOS 12. It can detect which friends are in your photos, and offer to send those photos to them. And your friends can get similar notifications to share their photos from the same event, so everyone can access the full set of photos.
10:33 AM: Apple is moving onto Siri. Apple is making Siri more powerful in iOS 12 with a new feature called Shortcuts. You can create phrases, like “I lost my keys,” which could automatically trigger your Tile app to play an alarm so you can find your device.
10:35 AM: Federighi talks about Siri becoming more proactive thanks to Shortcuts. Now, if Siri knows you often buy coffee in the morning, it can surface the ability to buy your coffee right on your lock screen.
10:36 AM: You can even make your own Siri Shortcuts. So if you’re going to the beach, you can have Siri look up the weather, check the ETA for a drive to the beach, and more.
10:38 AM: Siri Shortcuts are the results of Apple’s acquisition of Workflow, a popular automation app for iPhone and iPad.
10:40 AM: Now Susan Prescott from Apple is on stage talking about Apple News. The stories are curated by Apple’s team of humans. There’s a new Browse tab.
10:41 AM: Apple has also updated its Stocks app with news headlines about stocks, thanks to integration with Apple News. Apple News editors will curate the top business news stories in the Stocks app, which is also now on iPad for the first time.
10:42 AM: Apple rebuilt the Voice Memos app to be easier to use. And it’s now on the iPad as well for the first time, too. It also has iCloud support so all your recordings will sync across your devices.
10:43 AM: Apple completely updated the design for iBooks, and is giving it a new name: Apple Books. “We’ve dropped the ‘i,'” Prescott says.
10:44 AM: Apple is updating CarPlay in iOS 12 to support third-party navigation apps, including Google Maps and Waze, which gets a big cheer from the crowd.
10:45 AM: Federighi comes back on stage to talk more about apps “that need more attention than we realise.” He talks about how notifications draw us in for fear of missing out, and it’s a new habit where we don’t realise how distracted we’ve become. So Apple is introducing new features that limit distraction and help you focus on the things that are important to you.
10:46 AM: The first part of this disruption piece is a new Do Not Disturb mode for bedtime. You won’t see a big list of notifications at night; when you’re fully awake the next morning, you can tap a button for when you’re ready to see all your notifications.
10:47 AM: Apple is also updating Notifications. But Apple wants to give people more control over the notifications you receive, so Apple is turning on “Instant Tuning” right from the lock screen, so you can turn off notifications or help notifications bypass the lock screen. Also, Apple is going to add grouped notifications to iOS (!!) so they’re grouped by app, topic, or thread.
10:48 AM: Apple is adding a new app called Screentime, and it’s all about providing transparency for users. You can get deep insights on how you spend time in your apps. You can see how often you’re picking up your phone, and what’s drawing you in. And you can also see which apps are sending you the most notifications.
10:50 AM: Apple has added App Limits for people who need help managing their time, so you can choose to only spend an hour in Instagram per day, for instance. You’ll get notifications to know your time is almost up within an app.
10:51 AM: Parents can also set App Limits on their kids by category or individual app. Maybe you want your kid to always have access to the Phone app, or educational apps, but maybe you want to limit time in certain apps and websites. It works across both iPhone and iPad, and you can manage it all remotely.
10:52 AM: Apple is taking Animoji to new levels: Memoji lets you create your own personalised Animoji. The audience groans.
10:52 AM: Also, Animojis can now stick out their tongues. Apple is also adding four new Animoji: a ghost, koala, tiger, and T-rex.
10:54 AM: Apple’s Kelsey Peterson gives a live demo for the new version of Messages and Animoji, as well as Memoji.
10:56 AM: For Memoji, you can choose skin tone, freckles, hairstyles, head shape, eye colour, eyebrows, and more.
10:57 AM: The camera function in your Messages app is now much more powerful, with the ability to add filters, text, stickers, and more.
10:58 AM: Apple basically made its own version of Snapchat — complete with filters and stickers on top of video messages — but inside the Messages app. You can even apply Animoji and Memoji in your videos.
10:59 AM: Federighi comes back on stage to talk about FaceTime. Apple introduces Group FaceTime: Now you can FaceTime with up to 32 simultaneous participants!
11:00 AM: FaceTime is now integrated with Messages so you can go right from a group chat to a group FaceTime, and members can drop in and out at any time. If you want someone to be front and center in the Group FaceTime, just tap on their face.
11:02 AM: Oh, and stickers, filters, and Animoji work in Group FaceTime, too. Here’s an example of the types of horrors you can create:
11:03 AM: Tim Cook joined the Group FaceTime mid-call and showed off his Memoji just to show how people can drop in and out with ease.
11:04 AM: Federighi wraps up iOS 12, and hands the stage back to Tim Cook. “Next up, we’d like to talk about the Apple Watch,” Cook says. He talks about how the Apple Watch has saved lives.
11:07 AM: Kevin Lynch from Apple introduces watchOS 5, the latest operating system for the Apple Watch.
11:09 AM: Apple has updated rewards for the Activity app in the Apple Watch, and GymKit offers new tracking for workouts like hiking and yoga.
11:10 AM: The Apple Watch will also tell you about how many steps you’re running per minute, and it will let you set a pace, so you can know if you’re running ahead or behind.
11:11 AM: WatchOS 5 introduces automatic workout detection, so it will suggest an activity based on what it thinks you’re doing. The Watch can also detect if you stop working out (in case you forgot to turn off your workout manually).
11:12 AM: Apple wants the Watch to help people stay connected. In watchOS 5, you’ll have a new way to communicate: Walkie-talkie. You choose a person to Walkie-Talkie with, and that person gets a request: If they accept, you two can Walkie-Talkie whenever you like. You just push into your watch, and it works over both cellular and WiFi.
11:13 AM: Apple is enhancing the Siri Watch Face. You can see your heart rate, sports scores, and more — all at a glance in the Watch. You can get relevant information but also any Siri Shortcuts, which you can activate Shortcuts from your wrist (like placing an order for your morning coffee, or starting a music playlist at a certain time).
11:15 AM: Now, you don’t need to say “Hey Siri” if you raise your wrist and start talking to your Apple Watch. Very clever!
11:16 AM: You can also interact with notifications in watchOS 5. You can make restaurant reservations and more — you can even see web content like dinner menus, and it’s all formatted for the small screen.
11:17 AM: In watchOS 5, Apple is adding the Podcast app to Apple Watch. Podcast episodes can sync to your Watch, or you can ask Siri to play podcast for you and it will start playing.
11:22 AM: An awesome new feature: You can add your Student ID cards to your Apple Watch, so you can access your dorm or library, or even pay for snacks or laundry or dinners, with only your Watch. It will start at seven universities at first, including Duke (no surprise there), this fall.
11:25 AM: Apple also has new rainbow Apple Watch bands in time for Pride Month.
11:26 AM: Cook introduces Jen Folse to talk about updates to the Apple TV.
11:27 AM: Apple TV 4K is getting Dolby Atmos support for room-filling sound. Apple will be bringing a large selection of Dolby Atmos content later this year, and all the Atmos-related content you have will automatically be upgraded for free.
11:29 AM: Apple TV now offers a huge range of live sports and live news, bringing its coverage to 100+ video channels.
11:30 AM: Apple has started working with partners to host more live TV content. It’s working with Canal+, Salt, and Charter Spectrum, so you can watch all the live TV content using the Apple TV and Siri.
11:31 AM: Apple is introducing zero sign-on, a new system that lets you access all your supported apps included with your TV service as long as you’re both using the same broadband network. Charter Spectrum will be the first to support zero sign-on.
11:32 AM: Apple is also working with remote makers to integrate Apple TV capabilities like Siri into their remotes.
11:33 AM: The Aerials screensavers in the Apple TV now have optional captions in case you want to see where the screensavers were filmed. And Apple is adding Aerial views from the International Space Station. Super cool.
11:35 AM: Tim Cook comes back on stage to talk about the Mac. “The next version of macOS is inspired by pro users but designed for everyone,” Cook says. He brings Craig Federighi back onstage to talk about the Mac.
11:37 AM: Apple unveils the new name for macOS: Mojave.
11:39 AM: One of the new features in macOS Mojave is dark mode. It’s a system-wide change, which you can see across all your windows and Apple-made apps, like Photos and iTunes. It helps photographic content pop off the screen. And it even works in Apple’s programming environment Xcode, much to the delight of the developers in attendance.
11:41 AM: In Mojave, a new feature called Stacks can easily organise all the random contents on your desktop into batches of documents. Click on one, and you’ll see all the contents in the stack. And they stay organised, in case you continually add images to your desktop.
11:42 AM: Apple also updated the Finder with a new view, called Gallery View. It helps you preview images, videos, presentations, and PDFs, in a large format. But you can also do quick actions from right inside the Finder, like rotating a photo, or turning a batch of images into a PDF.
11:45 AM: In Quick Look, which is sort of a preview function on the Mac, you can now invoke Markup tools like adding your own signature without having to actually open an app.
11:47 AM: In macOS Mojave, you can now record your screen, or portions of your screen, more quickly and easily.
11:49 AM: Continuity is now much more powerful in macOS Mojave. If you’re making a slideshow and you invoke a function to take a photo, it will activate the camera on your phone — and when you snap a photo, it will automatically add that photo to the document you’re putting together on your Mac. It’s very cool!
11:50 AM: The Mac now has the Stocks and Apple News apps, as well as the new Voice Memos app. So you can drag your voice memos and add them into Garageband, in case you want to make a song out of your voice memos. Or something like that.
11:52 AM: Federighi talks about security and privacy. “We believe your private data should remain private. There’s a lot of sensitive data on your devices, and we think you should be in control of who sees it.” He says Apple is adding greater protections for how apps access that information, like your location, contacts, photos, and more.
11:54 AM: Federighi talks about changes to the Mac App Store. He invites Ann Thai to talk more about how the Mac App Store was redesigned from the ground up.
11:58 AM: Like the redesigned iOS App Store, the new Mac App Store will feature auto-playing videos that give you an idea of how apps work before you download them, and provide new ways to look at apps. The new Discover, Create, Work, Play, and Develop tabs help you explore the apps you don’t have, or get more out of apps you already have.
12:00 PM: Ann hands the stage back to Craig Federighi. “We think the new Mac App Store is going to inspire whole new generations of apps.”
12:01 PM: Federighi is talking about Metal, which helps iOS and Mac devices get the most performance out of graphics processors, and it’s now getting much better at 3D rendering and gaming.
12:04 PM: Federighi unveils Create ML, which lets you train vision and natural language models without needing to know anything about machine learning. Between that and Core ML 2, it means you don’t need to be an expert to implement these technologies into your apps.
12:07 PM: Federighi offers a sneak peek of a project Apple is working on: “There are millions of iOS apps out there and we think some of them would be great on the Mac, and from a technical standpoint, we think it’s a great fit since they share foundations. But devices are different and the frameworks underneath are as well, and that makes porting apps from one to the other a lot of work. So we’ve taken some key frameworks from iOS and adapted them to the Mac, and we’ve adapted them like trackpad and mouse input, and drag and drop. Phase one of this effort is to test it on ourselves, so this year in macOS, we’ve taken some of our own iOS apps and we’ve tried putting them on the Mac using this technology.” Apple used this tech to bring Voice Memos, Stocks, and its other apps to iPad and Mac this year, but it’s coming to developers in 2019.
12:10 PM: Tim Cook comes back on stage to recap the morning: Siri Shortcuts, Memoji, watchOS 5 and Walkie-Talkie, Apple TV 4K with Dolby Atmos and zero sign-on, and macOS Mojave with its new Dark Mode, privacy and security features, and redesigned Mac App Store. The updates will be available this fall, and developer betas available starting today.
12:12 PM: Apple is now showing a video thanking developers, which features short clips of many of the developers’ relatives: sisters, brothers, wives, grandmothers, and more. They’re talking about their family members’ personal journeys, and the importance of persistence amid failure.
12:16 PM: And that’s it! Thanks for following along! And check out even more WWDC 2018 coverage from Business Insider:
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