Apple has sent out media invites to its annual iPhone launch on September 12.
The tagline? “Let’s meet at our place.”
The event will take place on Apple’s new campus, Apple Park, which has been estimated to cost as much as $US5 billion.
The actual keynote speeches won’t be held in the company’s icononic “Spaceship” headquarters on the campus, but in a new 1,000-set auditorium nearby that’s named after Steve Jobs.
Earlier this week, the Wall Street Journal reported the date of the iPhone event, but noted that its timing and location could change because the new headquarters remains incomplete. However, Apple appears to have been satisfied enough with the campus’ progress to proceed with holding the gathering there.
The event will be the first time Apple has invited a large number of outsiders to check out its new headquarters.
Thanks to intrepid drone photographers, we have a good look at Apple’s shiny new underground theatre.
These photos were taken by Duncan Sinfield in a video posted on August 24:
Here's the entrance to the Spaceship building. It's unclear whether Apple will show off its headquarters building to reporters or limit them to its auditorium.
Landscaping is still in progress, but you can expect Apple to have its new headquarters in great shape when it invites the world to its 'place.'
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