More than anything else, Apple is known for its meticulous focus on sleek, beautiful design.
That’s why it’s interesting to see how the company slowly transformed its own homepage, from its ugly beginnings to its current minimalism.
Thanks to The Internet Archive, we can revisit those early days and see exactly what Apple.com used to look like.
The company registered the domain in 1987, but the first clear screenshot available on the site is from 1997.
By 1998, Apple simplified its homepage hugely. The company kept the format of a photo alongside 'Apple' for several years (we also dig the GIF):
Apple continued the design trend of featuring hot products front-and-center, sometimes even more dramatically. Here's a shot from 2005, when Apple released the iPod Nano:
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