How Apple's Website Has Changed Through The Years

Steve Jobs Steve Wozniak

Photo: Stephane de Luca

Apple’s website was the eleventh biggest site in the U.S. in August, according to comScore.That’s incredible considering it just sells Apple stuff.

We used a tool from the Internet Archive called the Wayback Machine to take a trip through the history of Apple, according to its Web site.

It’s a site many of you have been looking at for years, so it’s fun to see the evolution of the site and the history of Apple through the years.

October, 1996: The first archive of the Apple website and some of the pictures are lost. Note Apple's promises about the Y2K bug. This year, Apple buys NeXT and Steve Jobs comes back as an advisor.

November, 1999: The launch of the coloured iMac and a laptop called the iBook.

If you really want a trip down memory lane, here is the 1999 TV ad for the colourful iMacs.

October 2000: Jobs is named permanent CEO. Not everything he did succeeded. This year he would launch the PowerMac Cube, which would be killed about a year later.

October 2001: The iPod arrives, Apple opens its first store. OS X arrives, too.

October 2002: Apple goes on the attack against Microsoft, who has, by now, basically won the PC war. Larry Ellison resigns from Apple's board.

November 2003: iTunes launches and Apple makes it available for Windows, too.

October 2004: With the iPod and iTunes, Apple has become a music indutry powerhouse. It kicks off an ad campaign with U2. This year word breaks that Jobs is being treated for pancreatic cancer.

September 2005: Apple launches the Mighty Mouse, the iPod Nano and Video iPod. 1 million videos are sold on iTunes in 19 days.

September 2006: Apple moves to Intel processors. Plus this year Disney will buy Pixar, putting Jobs on Disney's board.

April 2009: Apple's store has become the new model for distributing apps. Later this year, word spreads that Steve Jobs' health is failing.

October 2011: Steve Jobs dies.

September 2012: Apple introduces the iPhone 5. This year Apple's stock will hit the $700 mark. It's not all smooth sailing. After releasing the iPhone 5, Apple apologizes for its poor Maps application.

Like this? Then check out ...

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple features sai-us