Gauging Apple Watch's huge opportunity in the luxury-wristwatch market

Apple’s trusted, high-end brand will give the smartwatch category immediate clout and help drive much more interest among consumers, particularly those attracted to luxury goods. And the pricing, materials, and design on certain models will make the Apple Watch the first smartwatch to compete in the luxury-wristwatch category.

In a new report on the smartwatch market and the luxury wristwatch market, BI Intelligence takes a closer look at the opportunity for Apple’s wearable device, how it might impact the market for luxury watches, and forecasts shipments for both Apple Watch and the broader luxury watch market over the next five years. We also examine the pricing and design strategy behind Apple Watch, the new retail distribution opportunities with this device, and the wider opportunity among tech-savvy consumers.

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Here are some key points from the report:

The report is full of charts and data that can be downloaded and put to use.

In full, the report:

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