Photo: Brad K. / Flickr, CC
The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads.The suit springs from the February revelation that Google and other web advertising companies had allegedly bypassed the privacy settings in Apple’s web browser in order to track users’ surfing habits with cookies—pieces of code that serve relevant ads based on each user’s web history.
Michael Frohberg, a New York resident, and Andy Wu, of California, allege they discovered two tracking cookies in their Safari browsers, named “id” and “OAX.”
Both men claim they had enabled Safari’s “third party blocking only option,” which should have prevented cookies being dropped onto their devices.
Their devices — including Wu’s iPad — were therefore “hacked,” according to the suit. The men are demanding class-action status for other Apple browser users.
A spokesperson for MIG declined to comment.
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