Sales growth of all three major Apple products is dead in the water

Tim Cook sedak glassSedakApple CEO Tim Cook

Apple did not grow unit sales year-over-year in any of its major product categories during 2015’s crucial holiday sales quarter.

The number of iPhones sold was basically flat from a year ago, Mac unit sales declined 4% year-on-year, and iPad unit sales plunged 25%.

Apple doesn’t break out numbers for the Apple Watch, so we don’t know how sales of that product fared.

All in all, it’s not a very encouraging set of results for Apple, and underscores the need for the company to come out with a new hit.

Here’s Apple’s chart of December quarter results:


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