Apple’s streak of hit products continues with Apple TV, says JMP Research’s Alex Gauna.
He is estimating Apple sells 1 million Apple TVs per quarter. Pretty good considering Apple calls it a hobby, but not huge from a financial perspective.
At $99 a pop, that’s less than $400 million per year in annual revenue.
However, revenue isn’t everything. It’s good for Apple to gets its way into the living room.