Not only will enterprises eat up the new iPad, but they could also become big users of Apple TV, one enterprise user of both told Business Insider.MicroStrategy is a 3,000-employee, 22-year-old software company that has already been transformed by the iPad and Apple TV.
“Apple markets the iPad as a consumer device, but it’s really a business tool in consumer clothing,” says Hugh Owen, director of mobile products for MicroStrategy.
“With the new iPad’s improved graphics processing and LTE/4G network, we’re able to get more data into more business people’s hands.”
So far, MicroStrategy has bought iPads for more than half of its workforce.
This led the company to standardize on Apple TV as its projection tool of choice, too.
“The iPad is a foothold into the enterprise but Apple TV shouldn’t be overlooked. Apple TV is pitched as a device that you put down in your man cave, but it’s another great example of how Apple is penetrating the enterprise,” Owen says.
“We have an Apple TV on every floor, every conference centre. Employees use an iPad with Apple TV units, wirelessly. We have much more spontaneous meetings,” he says, compared to the old days when people gathered around a static PowerPoint.
MicroStrategy does not use PowerPoint anymore, he says.
The company is not some kind of Apple reseller, but it did become enamoured with iPads as it began to build out iOS extensions of its business intelligence product. And it’s not the only one. It’s been selling the mobile app to ever more enterprise customers that have been buying iPads for their employees, too. This includes Guess, MetLife and Herbal Life, Owen says.
As for iPad versus the eventual Windows tablets in the enterprise, Owen says the iPad wins. “The iPad is available now. The iPad, more than any other device, puts the user first. The touch screen, crispness of display is the best it could be. It’s a device that’s experienced user adoption like we’ve never seen before.”
Apple is expected to sell $19 billion in Macs and iPads to enterprises in 2012, according to a research report by Forrester Research.