Apple Televisions Could Be Its Next Multi-Billion Dollar Business

apple tv

Photo: Wikimedia Commons

What’s the next new Apple product that will contribute significant revenue growth? According to Piper Jaffray analyst Gene Munster, it’s an all-in-one connected Apple television.Munster is pounding the table (once again) on Apple TV. If Apple started selling televisions, Munster thinks it would generate $2.6 billion in revenue in 2012, $5.2 billion in 2013, and $7.6 billion in 2014.

Munster says he thinks Apple puts out a refreshed Apple TV in the coming months, which is expected to be a small, limited storage device centered on accessing content from the Internet. This is the Apple TV, or iTV, refresh that has been widely reported.

The updated Apple TV is a “stepping stone” to a larger all-in one television, which could retail at $2,000 and sell over a million units in its first year on the market.

Back in March we outlined why this makes sense. Here’s the bullets:

  • Apple is great at building software. A nice operating system with a browser combined with iTunes on a television would be something Apple could do better than, say, LG.
  • Google’s already making moves into the TV market. Apple doesn’t want to give up ground.
  • It could integrate gaming, which is becoming a big part of Apple’s business through the iPhone and the iPad.
  • An Apple TV could work with iPhones, iPods, and iPads offering customers a portable television solution.
  • Apple is a huge company. Finding new lines of business that can contribute seriously to revenue is hard. Selling televisions would work.

See Also: The Next 5 Apple Gadgets To Waste Your Time Obsessing About

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.