Photo: Illustration: Ellis Hamburger
As we approach September and all those eagerly anticipated Holiday gadget announcements, rumours have started up again that Apple is working on its own television set.We’ve thought for a while that an Apple-branded TV was the next obvious step for the company. and thanks to some leaked details a few weeks ago, it seems more and more likely to happen.
We put together everything we know about Apple’s television set right here. Click below to check out the latest rumours.
Some analysts think Apple will announce the television this fall when it announces the iPhone 5. That would be around the same time that the second Apple TV was announced, and just in time for the holidays.
The television will run iOS, just like the current Apple TV does. Think of it as Apple TV without the box.
The Apple TV set may finally allow developers to create apps for the platform. Google TV will be getting access to the Android Market, so it makes sense for Apple to do the same. Plus, who doesn't want to play Angry Birds in their living room?
Analyst Gene Munster speculated that iCloud could be used to store TV shows and Movies you've purchased from iTunes and beam them to your Apple TV. There will be no need to suck up too much space on your hard drive.
Just like Google brands Google TV sets made by Sony and the like, Apple may do the same by allowing third parties to make its TVs.
Samsung is one of the manufacturers being thrown around as a possible Apple TV partner, but that may not be as likely anymore due to the legal issues between the two companies.
Apple is all about innovating on its own, not relying on other manufacturers to do the work. That being said, there's a consensus that Apple will build its new TV from the ground up.
Still, Apple may consider licensing AirPlay to other manufacturers while working on its own TV set (Unlikely)
We don't see much credibility in rumours that Apple will enlist Samsung and others to make Apple TV sets. But it is possible it will licence AirPlay to those manufacturers, allowing users to access their iTunes library from their PCs or iDevices.
While that may help drive iPhone and iPad sales, we still think Apple prefers to keep its TV business under its own brand, not a competitors.
Expect Apple to build deeper integration between the TV, iPad, and iPhone. You can already use iDevices as a remote control, but expect Apple to up the ante by letting you do everything from purchase new shows to swap content.
Analyst Gene Munster also says Apple has suppliers that make it possible to make TVs as large as 50 inches. While that's impressive, we think Apple will want to make a mid-sized, affordable set that will fit in most people's living rooms.
If Apple truly wants to 'blow Netflix and those other guys away' as a former Apple exec told Daily Tech, then they may decide not to include Netflix again.
Netflix was a major selling point for the latest model of the Apple TV, so it's unlikely it will go away. However, it does seem likely Apple will continue to ignore Hulu Plus as it is a more direct competitor with iTunes.