Apple Is About To Lose The iPhone Trademark In Brazil

apple tim cook iphone

RIO DE JANEIRO (Reuters) – Brazil’s copyright regulator will strip Apple Inc of the right to use its iPhone trademark in Latin America’s biggest market and granted the trademark to a local company that registered it first, a source familiar with the decision said on Tuesday.

Gradiente Eletronica SA, a Brazilian consumer electronics maker, registered the “iphone” name in 2000, seven years before Apple launched its now virally popular smartphone.

The Brazilian Institute of Intellectual Property will officially announce its decision on Feb 13, the source said.

Apple could then challenge the ruling in the Brazilian courts.

A spokesperson with Apple in Brazil declined to comment.

With a swelling middle class anxious to go online, Brazil is one of the fastest-growing markets for smartphones in the world.

IGB Eletronica SA, a company formed after the restructuring of Gradiente, launched its “iphone” line of smartphones last December.

The Android mobile phone is marketed for 599 reais ($302) and comes both in black and white, as does Apple’s.

(Reporting by Juliana Schincariol; Written by Esteban Israel; Editing by Steve Orlofsky)

Copyright (2013) Thomson Reuters. Click for restrictions

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at