GRUBER: 'Something Big Is Going On With Apple TV In Cupertino, But It’s Still Being Cooked'

Tim Cook

Photo: AP

In the lead up to Apple’s developer conference one of the most intriguing rumours was that Apple was set to reveal a new operating system for Apple TV.That didn’t happen.

John Gruber of Daring Fireball revisited the report today on his site and says Apple never planned anything related to TV for its conference.

However that doesn’t mean Apple isn’t working on something big for televisions.

He reports, “Something big is going on with Apple TV in Cupertino, but it’s still being cooked.”

Gruber is pretty well plugged-in at Apple. And he’s fresh from spending a week around some of its execs. We think he knows what he’s talking about.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

apple apple tv sai-us