Apple launched its first major customer service social media account, @AppleSupport, earlier this year, and it already has 282,000 Twitter followers.
One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.
Tran is sharing his social media expertise with undergraduates at the Haas School of Business at UC Berkeley, and he puts most of his course materials online.
Here are some highlights, published here with permission.