The company says the Grove, which will roll out to other locations with time, will provide a calmer, quieter more social space to sell customers $700 cell phones and $3,000 laptops.
It has trees.
And a lot of wooden furniture.
As of this writing, however, the products inside the store will still be made of metal and plastic.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.