This is the 'Genius Grove' that will replace Genius Bars in Apple Stores

Apple just unveiled a crazy new retail space in San Francisco. Step through its giant 42-foot glass doors, and you’ll find a “Genius Grove” instead of a Genius Bar.

The company says the Grove, which will roll out to other locations with time, will provide a calmer, quieter more social space to sell customers $700 cell phones and $3,000 laptops.

It has trees.

And a lot of wooden furniture.

As of this writing, however, the products inside the store will still be made of metal and plastic.

NOW WATCH: A Google engineer just cut off his daughter’s phone call during a live presentation

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at