The Apple Store Is Down

The Apple Store is down!

Why?

Because at 1 p.m. Eastern today Apple will announce its new iPads. Apple always takes down its online store right before new product announcements.

The store should come back following the event and will have all the details about Apple’s new devices.

You can follow our coverage of Apple’s iPhone event live right here.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.