Apple Stores are the most profitable retail outlets in the world.The average store generates $5,600 per square foot a year and attracts 20,000 visitors per week.
Carmine Gallo spent the last year researching Apple Stores around the world for a new book. He found that Apple uses subtle psychology to induce an “ownership experience” in customers.
That's partly for aesthetic reasons, but Gallo says it's to get the customers to touch the laptops. The tilted screen encourages you to adjust the screen to your own height.
The employees use an iPhone app to get the screens at the same angle.
The Apple Store's computers are all invitingly turned on and stocked with an array of popular apps. Compare this with Best Buy, where all of the computer screens are black. Also, every device in the Apple Store is connected to the fast, in-store Internet.
That question is meant to test whether an employee can express his ideas confidently. Managers are also supposed to ask, 'Do they display grit?' and 'Can they deliver a Ritz-Carlton level of customer service?'
Employees are the heart and soul of the Apple store.
Source: Carmine Gallo
9. If a customer mispronounces the name of a product, salespeople are forbidden from correcting them.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.