Photo: Dan Frommer, Business Insider
Remember Apple’s iAd? Apple might not, either.A year after being shown off as a “tentpole” feature of iPhone software, Apple’s mobile advertising business didn’t earn a single mention today, as execs previewed a new version of iOS at the company’s Worldwide Developers Conference in San Francisco.
Apple CEO Steve Jobs even took the opportunity to trash ads.
While discussing Apple’s free, new iCloud email service, he took an apparent jab at Gmail, Yahoo Mail, and the others, which stuff ads in their free email services.
“No ads,” he boasted. “We build products that we want for ourselves, too, and we just don’t want ads.”
That’s obviously not the same thing as if Jobs were to say “we don’t like iAds” or “iAds stink.”
Maybe there just weren’t any new iAd features to show off today. Apple certainly had a lot of more interesting new stuff to show off. But there wasn’t even a “hey, look how many ads we’re delivering every day” or “wow, we have all these amazing advertisers!” message. Or anything.
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