Apple is going to take the stage on June 10 at its Worldwide Developers Conference to announce a new version of iOS, the operating system that powers the iPhone and iPad.
This will be the first time we see an Apple event focused entirely on products since October. That’s 230 days between product events, the longest gap in Apple’s recent history.
The tech industry moves very quickly, and nothing proves that more than taking a look at how much has changed since Apple’s last big product announcement.
Why did the stock tank? Because the world realised that Apple's growth is slowing. And people started cutting their EPS estimates.
And this is happening despite the fact that Apple announced plans to return $100 billion to shareholders via buybacks and dividends.
Scott Forstall was pushed out of Apple less than a week after the iPad Mini event. Forstall built the iPhone's software, but was reportedly a divisive figure inside Apple.
At the same time, Apple fired Jon Browett, who led retail. He was only there for nine months. Apple still doesn't have anyone leading retail.
Come to think of it... former Apple retail leader Ron Johnson was fired as CEO of JC Penney. Maybe he wants to come back to Apple? They do need someone.
Jony Ive got a promotion when Forstall was forced out. He leads Human Interaction and he's reportedly going to significantly alter the way the iPhone's software looks.
Bob Mansfield, who had retired, unretired and stayed at Apple. Supposedly he didn't like Forstall, and decided to stay when the latter was pushed out. As svp of technologies, Mansfield is reportedly working on wireless projects with an eye on health.
Speaking of new Apple projects... the rumour mill started cranking hard that Apple would release a smart watch.
And let's not forget, Google released Google Maps for the iPhone, which trounced Apple's home-built mapping solution.
Samsung also became a darling of the press while Apple's been silent. Its gigantic phones are no longer a joke. And the company isn't seen as *just* an Apple copy cat. It's now a highly profitable threat to Apple.
Research in Motion became BlackBerry and introduced a new operating system, which is decent, but probably won't change the game.
Phew! There's a lot more, but this gives you an idea of how much has changed since we last heard from Apple.
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