Apple's New Approach To Content Sales Is A Rotten Plan

worm apple debt

Photo: nonplus on flickr

Today news comes (from the NYT) that Apple has shifted its approach to content sales, no longer allowing content owners to directly sell access to their own content via apps on iTunes.This is ridiculous, and if it proves out, spells the end of the media’s love affair with Apple and its platform. Mark my words. Apple’s crossed a line here, and in a short time, it will retreat back. If it does not, it will only power competition where purveyors of fine content can exist without Apple’s universal platform tax. The folks at Google/Android must be doing cartwheels this morning.

Then again, it could be that there’s nothing to this, and it was a random act. The Times piece is sourced to Sony, who may have simply misinterpreted Apple’s current rules – that’s Venturebeat’s speculation. We’ll see.

This post originally appeared at Searchblog.

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