Apple is the only place you can buy Colgate's new artificially intelligent toothbrush

Colgate
  • Colgate unveiled a new smart toothbrush called the E1.
  • It can map your mouth, emit “sonic vibrations,” and provide real-time brushing feedback.
  • The toothbrush will cost $US99.95, and you can only buy it through Apple.

Colgate is teaming up with Apple to sell you a high-tech toothbrush.

Called the E1, the “smart” electronic toothbrush gives you real-time brushing feedback, maps your mouth, and uses “sonic vibrations” to remove more plaque, and can upload the data it collects to an iPhone app called Colgate Connect. The handle of the toothbrush is also equipped with artificial intelligence, so it can coach you on your oral health over time.

Here’s another look at the E1:

Colgate smart toothbrushColgate

To help get kids excited about brushing, Colgate even made a game within its iPhone app. Called “Go Pirate,” the game uses the toothbrush as a game controller. The longer you brush, the more coins you’ll collect.

Colgate says the toothbrush will last 10 days on a single charge.

The E1 will cost $US99.95, but you’ll only be able to buy it on Apple’s website or at select Apple stores. A toothbrush certainly seems like an odd choice for Apple, but Apple’s increasingly pushed into the health space with the Apple Watch, and its online store is also home to a bevy of other third-party health products like smart scales, LED jump ropes, golf swing analysers, and glucose monitors.

Apple is also reportedly making investments in its own health products, like developing a way to measure blood sugar, and working to turn the iPhone into a one-stop shop for all your medical information.

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