Apple is debuting new iPhone ads tonight touting the phone’s ability to run applications while the phone is being used (as a phone).
For instance, you get a call from a coworker, who says “Did you read the boss’s email?” You say, “I can right now.” This is a feature other phone companies don’t allow, apparently.
As such, these seem like they’re part of the AT&T/Apple vs. Verizon/Droid advertising war. As far as attack ads go, they are pretty subtle.
More direct are the AT&T ads starring Luke Wilson talking about how awesome the 3G experience is on AT&T.
Take a look at Apple’s ads below. Videos uploaded by Arik Hesseldahl at BusinessWeek.