Apple's Latest Hire Says It's About To Take Gaming A Lot More Seriously

robin burrowes

Photo: LinkedIn

Apple has hired former Xbox LIVE marketing chief Robin Burrowes as the head of App Store Marketing for iTunes Europe, reports The Next Web.While at Microsoft for seven years, Burrowes oversaw the marketing and management of Xbox LIVE throughout Europe, the Middle East, and Africa.

He’ll be using his skills at his new gig to promote iTunes and the App Store throughout Europe.

This is the second major European hire that we’re aware of this week — Apple just announced that it hired John Browett, former CEO of Dixons Retail, to replace Ron Johnson as senior vice president of retail.

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