15 Amazing Facts About Apple’s Retail Business

Apple store employees

[credit provider=”Dan Frommer, Business Insider”]

Apple’s retail business celebrates its 10th birthday today. That’s when Apple opened its first retail store in Tyson’s Corner, Virginia.10 years later, Apple has more than 300 stores in 11 countries, and its retail division has become a hugely important part of the company’s business, selling millions of iPods, Macs, iPhones, and iPads. 

And the Apple Store has become a cultural phenomenon, in the sense that it is one part retail store, one part tourist destination and place to hang out — sort of like Starbucks without the coffee.

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[slide
permalink=”ten-years-in-apple-has-323-stores-in-11-countries-on-4-continents-1-billion-visitors-have-come-to-apple-stores-during-that-time-1″
title=”10 years in, Apple has 323 stores in 11 countries on 4 continents. 1 billion visitors have come to Apple stores during that time.”
content=””
image=”http://static.businessinsider.com/image/1bb9b9147b847748e2590e00″
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[slide
permalink=”retail-represented-319-billion-of-apples-revenue-last-quarter-or-13-of-the-companys-overall-sales-2″
title=”Retail represented $3.19 billion of Apple’s revenue last quarter, or 13% of the company’s overall sales.”
content=”That’s up 90% on a year-over-year basis. This means Apple retail is growing faster than Apple overall, which grew 83% year-over-year in the March quarter.”
image=”http://static.businessinsider.com/image/4cf3a5c0ccd1d51e330a0000″
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[slide
permalink=”apple-sold-797000-macs-in-its-stores-last-quarter-or-21-of-its-total-fueled-by-the-release-of-a-new-macbook-pro-lineup-3″
title=”Apple sold 797,000 Macs in its stores last quarter, or 21% of its total, fuelled by the release of a new MacBook Pro lineup.”
content=””
image=”http://static.businessinsider.com/image/4bc46c6b7f8b9a1677740400″
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[slide
permalink=”apples-largest-retail-store-is-regent-street-in-london-which-is-25000-square-feet-the-nokia-store-across-the-street-recently-went-belly-up-4″
title=”Apple’s largest retail store is Regent Street in London, which is 25,000 square feet. The Nokia store across the street recently went belly-up.”
content=”Data source: ifoAppleStore
image=”http://static.businessinsider.com/image/4baa508b7f8b9a070c7e0200″
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[slide
permalink=”71-million-people-visited-apples-retail-stores-during-the-march-quarter-which-is-about-same-amount-of-people-that-paid-to-attend-a-major-league-baseball-game-last-season-73-million-5″
title=”71 million people visited Apple’s retail stores during the March quarter, which is about same amount of people that paid to attend a Major League Baseball game last season (73 million).”
content=””
image=”http://static.businessinsider.com/image/4c3b1fee7f8b9acd20090200″
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[slide
permalink=”apple-retail-is-the-only-thing-steve-jobs-would-admit-hiring-a-consultant-for-6″
title=”Apple retail is the only thing Steve Jobs would admit hiring a consultant for.”
content=”He told Fortune in 2008: ‘The only consultants I’ve ever hired in my 10 years is one firm to analyse Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.'”
image=”http://static.businessinsider.com/image/8637544b7ce0644ac9a08600″
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[slide
permalink=”apple-plans-to-open-40-new-stores-by-the-end-of-september-about-34-of-which-will-be-outside-the-united-states-including-its-fifth-store-in-china-7″
title=”Apple plans to open 40 new stores by the end of September, about 3/4 of which will be outside the United States, including its fifth store in China.”
content=””
image=”http://static.businessinsider.com/image/4c3b1fe97f8b9aca111a0100″
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[slide
permalink=”once-a-year-when-the-new-iphone-comes-out-thousands-of-people-wait-in-line-outside-apple-stores-for-hours-and-hours-and-hours-apple-is-smart-enough-to-provide-drinks-snacks-and-umbrellas-for-shade-or-rain-protection-8″
title=”Once a year, when the new iPhone comes out, thousands of people wait in line outside Apple stores for hours and hours and hours. Apple is smart enough to provide drinks, snacks, and umbrellas for shade or rain protection.”
content=””
image=”http://static.businessinsider.com/image/4c23ae147f8b9ad0732a0000″
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[slide
permalink=”apple-retail-has-30000-full-time-equivalent-employees-9″
title=”Apple Retail has 30,000 full-time-equivalent employees”
content=”Data source: ifoAppleStore
image=”http://static.businessinsider.com/image/4bb77c467f8b9aae16070800″
caption=””
credit=””
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]
[slide
permalink=”in-late-2009-apple-boasted-that-its-stores-brought-in-4300-per-square-foot-which-was-5x-the-872-per-square-foot-that-best-buy-did-at-the-time-10″
title=”In late 2009, Apple boasted that its stores brought in $4,300 per square foot, which was 5X the $872 per square foot that Best Buy did at the time.”
content=”Data source: Gizmodo“
image=”http://static.businessinsider.com/image/4c23ae1e7f8b9a311b150000″
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[slide
permalink=”getting-a-job-at-an-apple-store-can-be-more-selective-than-getting-into-harvard-11″
title=”Getting a job at an Apple Store can be more selective than getting into Harvard.”
content=”In 2009, Apple said that 10,000 people submitted applications to work at its new store on Manhattan’s Upper West Side, according to Gizmodo’s Matt Buchanan.

Of those, just over 200 got jobs, for a 2% acceptance rate.

Meanwhile, Harvard’s acceptance rate was 7% that past year, according to a report in the Boston Globe. That’s 29,000 applications for about 2,000 admissions.”
image=”http://static.businessinsider.com/image/4baa3be77f8b9aba06c60900″
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[slide
permalink=”the-smallest-apple-store-is-at-santa-rosa-plaza-in-california-12″
title=”The smallest Apple Store is at Santa Rosa Plaza in California”
content=”It’s just 540 square feet.”
image=”http://static.businessinsider.com/image/4dd52aedcadcbb5a041d0000″
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[slide
permalink=”apple-supposedly-spends-315000-per-store-on-wood-furniture-according-to-ifoapplestore-13″
title=”Apple supposedly spends $315,000 per store on wood furniture, according to ifoAppleStore.”
content=”Overall, it costs about $1 million to build out a mall store, $8-10 million to build out an impressive store, and $20-40 million to build out a crazy-impressive store, according to ifoAppleStore.”
image=”http://static.businessinsider.com/image/4bb77c4a7f8b9a7711980100″
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[slide
permalink=”about-half-of-the-macs-sold-in-apple-retail-stores-were-to-people-who-had-never-owned-a-mac-before-14″
title=”About half of the Macs sold in Apple retail stores were to people who had never owned a Mac before.”
content=”It’s impressive that this stat, which Apple shares during its quarterly earnings calls, hasn’t changed over the years.”
image=”http://static.businessinsider.com/image/4dd520384bd7c83f0e0d0000″
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[slide
permalink=”apples-bondi-store-in-australia-is-the-only-one-with-a-living-tree-inside-it-according-to-ifoapplestore-15″
title=”Apple’s Bondi store in Australia is the only one with a living tree inside it, according to ifoAppleStore.”
content=”Some sort of ficus.

Source: ifoAppleStore
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[slide
permalink=”heres-what-its-like-to-wait-in-line-for-6-hours-at-the-apple-store-16″
title=”Here’s what it’s like to wait in line for 6 hours at the Apple Store…”
content=”Click here for my excellent iPhone 4 adventure →
image=”http://static.businessinsider.com/image/4c23b31f7f8b9a6f77200000″
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]
[/slideshow]