Apple is working on its own smart speaker, similar to Amazon’s Echo device, The Information’s Amir Efrati reports.
Sources tell Efrati that the company is building a voice-activated device powered through its virtual assistant, Siri, that could let people ask questions or complete activities like setting a timer.
The market for such home appliances, powered by artificially intelligence-enabled virtual assistants is heating up.
Google just announced its own plans last week to make a similar gadget called Home. And Amazon’s Echo has been a surprise hit product for the company.
Apple did not immediately respond to a request for comment.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
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