Apple announced a new red iPhone 7 with a matte metallic texture on Tuesday, and it looks gorgeous.
My colleague Rob Price thinks it’s exactly the kind of break we need from the monotonous “metal body, available in silver/gold/black” and glass designs we’ve recently seen on many smartphones.
Yet, there’s a caveat to breaking away from that monotony, and it takes the form of a higher price tag.
The Special Edition (Product) RED iPhone 7 starts at $US750, and the red iPhone 7 Plus at $US870, both of which are at least $US100 more than the base price of the other iPhone 7 models (with the exception of the jet black colour).
That’s because the red iPhone 7 is only available in the pricier 128GB and 256GB options. It’s not available in the cheaper 32GB option, which costs $US650 for the iPhone 7 and $US770 for the iPhone 7 Plus.
This isn’t the first time Apple limited a certain colour option to more expensive iPhone models. When it released the jet black iPhone 7 last year, arguably the most desirable new colour option at the time, it also announced that it was only available in the 128GB and 256GB options. That made the Jet Black iPhone 7 inherently more expensive than the other colour options, which is still the case today.
For many, 128GB of storage is overkill, especially when cloud storage and cloud services are becoming more and more prominent. Think Google Photos for free unlimited photo storage, or Spotify for music streaming. The need to store photos and music locally on your phone, two of the biggest storage hogs you could have on your phone, is diminishing.
At the same time, limiting the most desirable colours, including the red model, to the more expensive 128GB and 256GB options adds to its “Special Edition” vibe.
The red iPhone 7 models will be available to buy on Friday, March 24.
EXCLUSIVE FREE REPORT:
25 Big Tech Predictions by BI Intelligence. Get the Report Now »