Even in the age of mobile tech, few divisions cut deeper than Apple vs Microsoft.
There are the clichés that Apple has promoted through the years, that PC users are corporate drones, while Apple users are freethinkers who appreciate beauty. And there are counter-narratives, that Apple users blindly adore whatever Apple tells them to, while PC users are savvier computer users and spenders.
But how are Apple people really different from Microsoft people?
For a new take on this question, we turned to Ranker, a crowd-sourced ranking site that is getting into the data-analytics game based on its 20 million data correlations. Ranker chief data scientist Ravi Iyer identified Apple and Microsoft fans through positive interaction on rankings of the best branding, best companies to work for, and best laptop brands, and then he revealed what other opinions Apple and Microsoft fans are unusually likely to hold.