One of the biggest barriers to mobile payments is that merchants have had a hard time figuring out which technology to adopt.
With Apple Pay, a new NFC-powered mobile payments system, that could change. In new research from BI Intelligence, we explain why near field communication is important, and why Apple Pay’s use of it could help solve the chicken-and-egg problem in mobile payments.
BI Intelligence is a research and analysis service focused on e-commerce, mobile computing, digital media, and payments. Only subscribers can download our full research on Apple Pay and NFC as well as the individual charts and datasets in Excel, along with the PowerPoint version of this deck. Please sign up for a free trial here.