Apple spared no expenses on its new campus, Apple Park, which reportedly cost around $US5 billion to construct. Its visitor center opens to non-Apple employees later this month.
For example, the on-campus theatre where it unveiled the iPhone 8 and X, the Steve Jobs Theatre, was equipped with seats that cost $US14,000, according to an engineer who worked on the project.
Behold what $US14,000 of seat looks like:
Thanks to a new story in Wallpaper about Apple Park and Jony Ive, Apple’s chief designer who worked on it, we now know who makes those pricey seats — although we can’t tell if the price tag is for a single seat or an entire row.
The seats are made by Poltrona Frau, an Italian company that says it is a “leader in top of the range furniture.” Its website puts a heavy emphasis on craft and materials, so it’s easy to see why the design-obsessed Ive and his team chose the furniture maker.
There isn’t an exact match for Apple’s seats on the Poltrona Frau website, although it sells other expensive chairs — like this $US12,000 dining room set. It’s completely possible that the Steve Jobs theatre design was custom for Apple, like the extra-long tables for other parts of the park, or the custom finishes on the chairs made by Maruni for the campus cafeteria.
The chairs in the theatre aren’t the only fancy seats at Apple Park. Wallpaper also reported that the office space on the campus is dotted with iconic “womb” chairs designed by Eero Saarinen.
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