New iPhones weren’t the only products that journalists gathered to watch Apple unveil 0n Tuesday, September 12.
The occasion also marked the grand unveiling of the $US14 million Steve Jobs Theatre on Apple’s brand new campus in Cupertino, California, where the company plans to hold its highly anticipated media events for years to come.
Now that people have finally been allowed inside the theatre, we know what it looks like. Take a tour:
The Steve Jobs Theatre sits adjacent to Apple's brand new spaceship campus, dubbed Apple Park, in Cupertino, California. Apple expects to start moving employees into the new campus by the end of the year.
The Steve Jobs Theatre is intended to be the place where members of the press gather to watch Apple unveil new products. It cost $14 million to build.
Apple took the wraps off the new theatre on September 12 for its grand unveiling of the iPhone 8 and iPhone X.
The theatre itself is entirely underground. To enter, you descend from a glass circle surrounded by trees.
The theatre is intended to be a tribute to the late Steve Jobs. 'It's on a hill, at one of the highest points on this land,' Apple CEO Tim Cook told Wired earlier this year. 'It felt like him.'
Apple intends to hold its major product events at the theatre for the foreseeable future. In the past, the company has rented space at larger venues in the Bay Area.
The theatre is more intimate than the larger auditoriums Apple has used in the past, and seats roughly 1,000 people.
To kick off the first event in the theatre on September 12, Apple CEO Tim Cook gave a touching tribute to the legacy of Jobs. 'It's taken some time, but we can now reflect on him with joy, instead of sadness,' Cook said. 'Steve's vision lives on at Apple Park and everywhere at Apple. Today and always, we honour him.'
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