Steve Jobs Is Building A Giant Spaceship In California

apple campus plan

Photo: Screenshot

Steve Jobs gave a speech to the Cupertino City Council to get approval for a new Apple campus. It looks like “a spaceship just landed there,” Jobs said. And indeed it’s a very ambitious thing. It’s one giant building that would hold 12,000 people. The building is circular with “not a straight piece of glass”–all curved. 

It’s also interesting to see Jobs in “pitch mode” outside of the regular keynote speech setting. He’s much more low-key, because he knows the city council can screw his project if they want to. He’s still salesy, but doesn’t use words like “magical” or “insanely great.”

And yet you can see his tough streak. When a council member asks if Apple plans to give the city free wi-fi, he says: “We’re the largest taxpayers in Cupertino, so we’d like to continue to stay here and pay taxes,” which is like the perfect veiled threat. We wonder if that’s how meetings go at Foxconn.  

Other highlights:

  • The campus would use its own natural gas generator as its primary source of power and the city’s power grid only as a backup. Weird.
  • The building includes an auditorium for conferences, and Jobs suggests that’s where Apple could hold its big events instead of renting out space in San Francisco.
  • Apple wants to break ground next year, and move in in 2015.

We put together a slideshow of pictures and charts about the amazing new campus. Click through for the pictures and the video of Steve Jobs’ pitch.

This is a map of Cupertino before

This is what it would look like with the campus

You have to admit it's gorgeous.

The area is mostly parking lots today, Jobs says

The plan would put the parking underground to make most of the area trees

Here's another view

Jobs wants apricot orchards here

The grey areas besides the big building are R&D and testing facilities and a parking structure (not enough space underground to hold all the cars)

Here's a handy chart that shows how awesome this is all going to be

Here's a final view of the campus

Here it is from the campus grounds

The spaceship has landed

Here it is from the sky

Here's another shot

Here's the video of Jobs' pitch. It's amazing.

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