- “The Morning Show,” which is set to debut on the streaming service Apple TV Plus this fall, has a very similar logo to The Boring Co., Tesla CEO Elon Musk’s tunnelling and construction business.
- Both logos feature a similar font, solid colours, and a filled-in letter “O.” The Apple-made logo also stacks and positions its three words the same way as The Boring Co.
- The Verge published a comparison on Monday, but Twitter users first noticed the similarity when Apple dropped its teaser trailer one week ago.
- Visit Business Insider’s homepage for more stories.
We got a closer look on Monday at Apple’s upcoming show “The Morning Show,” and eagle-eyed viewers have noticed something familiar about the show’s logo: It’s very similar to that of The Boring Co., Tesla CEO Elon Musk’s tunnelling and construction business.
Both logos feature a similar font, solid colours, and a filled-in letter “O.” The Apple logo also stacks and positions its three words – “The Morning Show” – the same way as “The Boring Company.”
The Verge wrote about the similarities between the two logos on Monday, but the Twitter user Brent Caswell noticed the similarity a week ago, when Apple dropped its teaser trailer for the “The Morning Show” on August 12.
“I’m a designer, so I guess as soon as I saw The Morning Show logo, it was kind of obviously a rip-off,” Caswell told Business Insider. “Placing the words in the same spots, or filling the ‘O’ in morning would have been one thing, but doing both at the same time made me think it had to be a copy.”
I guess the Apple TV team took "Good artists copy; great artists steal." to heart. pic.twitter.com/i4fSP8HJ0O
— Brent Caswell (@brentcas) August 12, 2019
The Twitter user Jason Combs, a designer based in Atlanta, also drew the comparison later on August 12.
The Boring Co. declined to comment on the similar logos, and Apple did not respond to Business Insider’s request for comment.
“The Morning Show” will debut exclusively on the Apple TV Plus streaming service this fall. The show is about a morning broadcast-news show set in the #MeToo era. The trailer shows a news anchor (Jennifer Aniston) announcing the departure of her former cohost (Steve Carell) amid “allegations,” although it’s not immediately clear what those allegations are. In the wake of Carell’s character’s departure, a newcomer anchor (Reese Witherspoon) is positioned to rise through the ranks.
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