The logo for Apple's new TV show looks like a rip-off of Elon Musk's Boring Co. branding

REUTERS/Mike BlakeTesla CEO Elon Musk founded The Boring Co., an infrastructure and tunnelling construction business, in 2016.

We got a closer look on Monday at Apple’s upcoming show “The Morning Show,” and eagle-eyed viewers have noticed something familiar about the show’s logo: It’s very similar to that of The Boring Co., Tesla CEO Elon Musk’s tunnelling and construction business.

Both logos feature a similar font, solid colours, and a filled-in letter “O.” The Apple logo also stacks and positions its three words – “The Morning Show” – the same way as “The Boring Company.”


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The Verge wrote about the similarities between the two logos on Monday, but the Twitter user Brent Caswell noticed the similarity a week ago, when Apple dropped its teaser trailer for the “The Morning Show” on August 12.

“I’m a designer, so I guess as soon as I saw The Morning Show logo, it was kind of obviously a rip-off,” Caswell told Business Insider. “Placing the words in the same spots, or filling the ‘O’ in morning would have been one thing, but doing both at the same time made me think it had to be a copy.”

The Twitter user Jason Combs, a designer based in Atlanta, also drew the comparison later on August 12.

https://twitter.com/jasonsbmoc/status/1161023245388320772?ref_src=twsrc^tfw

The Boring Co. declined to comment on the similar logos, and Apple did not respond to Business Insider’s request for comment.

“The Morning Show” will debut exclusively on the Apple TV Plus streaming service this fall. The show is about a morning broadcast-news show set in the #MeToo era. The trailer shows a news anchor (Jennifer Aniston) announcing the departure of her former cohost (Steve Carell) amid “allegations,” although it’s not immediately clear what those allegations are. In the wake of Carell’s character’s departure, a newcomer anchor (Reese Witherspoon) is positioned to rise through the ranks.

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