On Monday Apple denied reports that it was shuttering Beats Music, the subscription-based streaming arm of Beats Audio, and Apple’s largest acquisition to date.
It’s now clear Beats Music will be rebranded, probably with an eye toward inclusion in a future version of iTunes.
When might that rebrand happen? Re/code’s John Paczkowski has an educated guess: in February, alongside the Grammy Awards.
“Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8,” he wrote.
Even if it gets a new name, Beats Music isn’t going anywhere. Apple CEO Tim Cook recently told Charlie Rose he “couldn’t sleep” after using the service.
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