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All eyes are tuned to Apple and CEO Tim Cook at the 23rd Apple Worldwide Developer Conference today, which is a shame for Microsoft.Because today, in Orlando, Fla., Microsoft opened one of its most important annual events, the TechEd conference.
Microsoft is eager for you to know that 10,000 of its enterprise customers assembled there. It was a sold-out show.
But while Cook was dropping amazing statistics, like the fact there are now 400 million Apple App store accounts and 30 billion apps have been downloaded with $5 billion in revenue to developers, Microsoft’s Steve Ballmer wasn’t even on stage.
The Microsoft show was opened by Satya Nadella, president of Microsoft’s Server and Tools business who was explaining to customers that Microsoft now understands that enterprises want Linux on their clouds. So Microsoft has added it to its cloud, Azure. (That was last week’s news, too.)
Cook previewed the new Macbook to oohs and ahhs.
Nadella previewed the next version of a cloud antivirus tool for Windows, Intune. (Yawn.)
Perhaps the most exciting news from the TechEd opening Keynote was something called Microsoft LightSwitch, which will let mobile app developers more easily work with HTML5.
But that can’t compare to the excitement of the Macbook’s new 15.4″ display … with a mind boggling 2880 x 1880 pixels, four times more than the old display.
Anything from Microsoft on Windows 8? Nope. Not yet. Microsoft’s conference is for Microsoft’s most important customers—enterprises—and Windows 8 isn’t geared for them.
So we have some advice for Microsoft, next time you plan to duel with Apple: This is a gunfight. Don’t bring a knife.
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