Apple is reportedly developing a smart watch made from curved glass. Does it really have a choice? With iPhone sales stalling, the Cupertino innovator is in desperate need of another hit product, and not just any product: Apple needs something that consumers will refresh every 12 to 18 months. My editor Dan Lyons has his own thoughts on why these Apple watch rumours are making the rounds. But what if we take them at, pardon the pun, face value?
At Apple’s size, the company must be very choosy about its products. While Apple does at times dabble in $100 million “hobbies” like Apple TV, its bread-and-butter depends upon multi-billion dollar breakout successes like the Mac, iPod, iPhone, and iPad. Apple simply isn’t the kind of company that is going to release a horde of SKUs, each designed to reel in a hundred million dollars here and a hundred million dollars there.