Apple’s latest ad makes me want to invent something.
The clip, “Bulbs,” released on Thursday, quickly runs through humanity’s greatest hits: the discovery of fire, the discovery of gravity, the invention of toilet paper, a space shuttle launch, and other important achievements and inventions.
Meanwhile, a line of light bulbs, symbolizing ideas, explode over a cityscape while the William Tell Overture plays.
The final shot of the ad is the new MacBook Pro complete with Apple’s newest interface, the Touch Bar, a touchscreen strip that’s integrated into the laptop’s keyboard, controlling the line of exploding lightbulbs.
The spot raises the question: What would have Issac Newton discovered if he had a MacBook Pro?