- Apple’s new Mac Pro is now available to order, and the most expensive configuration will cost more than $US50,000.
- That top-of-the-line model includes a powerful 28-core processor, 1.5 terabytes of memory, two Radeon Pro Vega II Duo graphics-processing units, and 4 TB of storage.
- At more than $US50,000, it’s probably the most expensive product Apple has ever sold.
- The Mac Pro is heavily targeted toward professionals who need to process heavy workloads and work with multiple feeds of 8K video simultaneously.
- Visit Business Insider’s homepage for more stories.
The $US6,000 starting price for Apple’s new Mac Pro may be difficult to swallow. But that entry-level price pales in comparison to the more than $US50,000 Apple charges for the top-of-the-line model with the most powerful specifications.
Apple made the Mac Pro available to order on Tuesday after announcing in November that the new professional-grade computer would launch in December. The Mac Pro is designed for professionals in need of a computer that can handle heavy workloads, like processing huge data sets or working with multiple feeds of 8K footage simultaneously. As such, it’s being targeted at professional video editors who work in the film and TV industries and need a video-editing powerhouse, rather than at the everyday consumer or enterprise customer.
For more than $US50,000, you’ll get a beefy 28-core processor, 1.5 terabytes of memory, two Radeon Pro Vega II Duo graphics-processing units – which Apple says offers 28 teraflops of performance – and 4 TB of storage. Adding Apple’s Afterburner card, an accelerator card that enables playback of three streams of raw 8K video at once, will cost an extra $US2,000.
To put that in perspective, the most powerful version of Apple’s 16-inch MacBook Pro costs $US6,099 and comes with an eight-core processor, 64 GB of memory, the AMD Radeon Pro 5500M GPU with 8 GB of memory, and 8 TB of storage.
You can also choose to add wheels to the Mac Pro for an extra $US400, which could be useful for film editors who need to move the machine around a movie set and edit on-site, for example. To go along with the Mac Pro, Apple also sells the $US5,000 Pro Display XDR, which it says features a Retina 6K resolution with more than 4 million pixels.
The price tag could make the maxed-out Mac Pro the most expensive product Apple has ever sold. The maxed-out version of the previous-generation Mac Pro from 2013, for example, was priced at $US9,599, Macworld pointed out. The most expensive version of the Apple Watch Edition the company launched in 2015 – which came in rose-gold or 18-karat-gold options – cost a whopping $US17,000.
But again, Apple probably isn’t expecting the average person to purchase the maxed-out Mac Pro. It’s likely designed for film studios and production companies with an equipment budget to spend.
Business Insider Emails & Alerts
Site highlights each day to your inbox.