Apple Is Hunting For A 'Friendlier, More Approachable' PR Boss

Tim cookAPApple CEO Tim Cook.

Apple is on the hunt for a new head of PR to replace Katie Cotton, the VP of corporate communications who retired this month, Re/Code reports.

According to the report:

Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.

Cotton had a reputation for being distant and standoffish with the press. She was also accused of lying to journalists about Steve Jobs’ health in 2008 by saying he suffered from a “common bug” and not cancer.

Apple is reportedly looking outside the company to fill the PR role. However, there are still two leading internal candidates: Natalie (Nat) Kerris and Steve Dowling.

The new head of PR will report directly to CEO Tim Cook.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

apple sai-us