Tim Cook’s recent Wall Street Journal profile hinted at an imminent corporate culture shift at Apple.
“Mr. Cook implemented an employee donation-matching program, a step Mr. Jobs long resisted, and is a vocal supporter of gay rights,” said the Journal.
To further show support of LGBT rights, the company also released a tribute video of participants at San Francisco’s Gay Pride Parade, which took place last month.
The video — set to Coldplay’s “A Sky Full Of Stars” — shows people getting ready for the parade and donning white shirts with a rainbow Apple logo on them.
“[Participants] came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity,” said Apple on YouTube. “Because we believe that inclusion inspires.”
Here’s the video: