The problem with Apple’s iPhone 4S announcement yesterday was that it was too much about speeds and feeds and not enough about magic.
Back when Apple launched the iPad 2 in March, Steve Jobs talked about how “it’s in Apple’s DNA that technology alone is not enough.”
He said: “It’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.”
Jobs talked about the mistakes other tablet-sellers are making as they enter the market: “they’re talking about speeds and feeds just like they did with PCs. “
But with the exception of Apple’s voice recognition service Siri, yesterday’s iPhone announcement was all about “speeds and feeds,” and other jargon. 8 mega-pixels this. A5 that. 1080p. CDMA/GSM/what?
And you know what?
Steve Jobs was right.
That was my basic point when I went on CNBC this morning to talk about the launch – that it made people “bored and sad.”