Tim Cook is on stage at the iPad event and just announced that Apple will be releasing an updated Apple TV box on March 16.
It boasts a new streamlined user interface and support for super-sharp 1080p videos.
You’ll be able to rent TV shows the day after they air.
It will also support Photo Stream, meaning your photos will instantly sync via iCloud to be viewed at home on your television.
Still no mention of any apps coming to the Apple TV, however.
If you want one, it’ll run you $99.