Apple already revolutionised the music industry with the iPod, the smartphone industry with the iPhone, and it’s working on publishing with the iPad as well.Add another to the list: retail catalogues.
Joaquin Ruiz is the CEO of catalogue Spree, a catalogue app for the iPad. He noticed that today Apple added one new category to the App Store for the iPad: catalogues.
The category is still empty, but Ruiz expects that to change tomorrow when the next iPad launches. Right now, catalogue apps are listed under “Lifestyle.”
Ruiz says that the iPad is shaking up the catalogue space just like the Web did in 1995. catalogue Spree, which is currently the top selling catalogue app, has seen 50% growth every month since November. Ruiz expected the growth to taper off after the holiday season, but it’s kept right on cranking.
Ruiz said that catalogue shopping on the iPad is particularly popular in rural areas where stores are scarce: the average catalogue Spree user spends about 30 minutes per session shopping. In Montana, the average is 50 minutes.
Here’s a screenshot of the new catalogues category:
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