Apple scrubs iTunes social-media accounts amid rumours it's shutting down the service

Business Insider

Evidence is mounting that Apple is planning to shutter iTunes after more than 18 years.

On Saturday, MacRumors reported that the Facebook and Instagram accounts associated with iTunes appeared to have been scrubbed and the content migrated over to pages for the tech giant’s Apple TV service on Saturday, as cached versions still showed posts, photos, and videos as of Friday.

The accounts were still live as of Sunday afternoon, but follower counts, videos, posts, and other content had been removed.

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Bloomberg reported on Friday that Apple planned to announce the end of iTunes at its annual developer conference on Monday. Alongside an update to its macOS operating system, Apple will reportedly announce three new Mac apps to access music, TV shows and movies, and podcasts – which are already on iPhones and iPads.

Read more:
Apple is reportedly set to finally ditch iTunes with the next big update to the Mac operating system

Friday’s Bloomberg report also said that without iTunes, Mac users would manage their devices through the Music app moving forward.

There are reports on Twitter that some links for songs and artists now redirect to, and that Apple is changing iTunes links for apps, podcasts, TV shows, movies, and books, instead using category-specific links such as,,,, and

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