Apple Will Generate $13 Billion In iTunes Revenue In 2013, Says Analyst

Steve Jobs iTunes

Photo: Dan Frommer, Business Insider

Apple’s iTunes platform will generate $13 billion in revenues by 2013, according to a report by Global Equities Research noted by TheNextWeb.That includes sales of music, ebooks, movies and apps, and assumes growth of 39% over the next years, which sounds believable.

The main reason for the growth? 

All those iPhones and iPads Apple is selling, which is leading to explosing App Store growth. Also, more and more publishers are supporting Apple’s iBooks, so it should grab some marketshare from Kindle. 

The most stunning thing about this is that Apple’s iTunes is usually thought of as an add-on, a way for Apple to sell more hardware. But it is a ginormous business in its own right. And yet, for Apple, it’s only a sideshow. 

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