Apple subsidiary Beats Electronics is suing Steven Lamar, who claims to be a Beats cofounder alongside Dr. Dre and Jimmy Iovine, according to The Hollywood Reporter.
The suit alleges that Lamar’s current claims to be a Beats cofounder is advertising.
Lamar claims he conferred with Iovine about a premium headphone company before they parted ways. That legal dispute was settled with a 4% royalty on certain headphones for Lamar.
Since allegedly coming up with the idea for Beats, Lamar has founded his own headphones company, Roam.
The Reporter says Lamar claims to be a Beats cofounder in Roam’s promo materials.
He’s been talking to press recently for the launch of his new “Ropes” headphones, and Apple says that news sites are falsely naming him as a Beats cofounder as a result.
Apple, which is fiercely protective of its intellectual property, claims that Lamar is using the connection to Beats to sell his new product.
This isn’t the first time Beats has needed an attorney. David Hyman, who founded a company later acquired by Beats, is also suing the company for allegedly terminating him to avoid an equity payout.
Beats is seeking profits and damages from Lamar. They’re also looking for him to remove any claims of cofounding Beats from social media.
Roam issued the following statement on Wednesday:
This lawsuit is filled with erroneous and unsubstantiated claims. Steven Lamar’s role and significant contribution as a creator of the Beats by Dr. Dre brand and its headphone product line have been acknowledged for nearly a decade. This is the reason for his agreement to receive royalty payments from Beats. Mr. Lamar does not claim to be a shareholder or employee in any “Beats” related businesses established after he, Jimmy Iovine and Andre Young settled their dispute in 2007. We look forward to an immediate and positive resolution to this matter.
Here’s Beats’ suit: