Apple Is Giving Developers A New Way To Track Their App Users

app store

Photo: Screenshot

Apple’s developers just got a little bit of good news ahead of this year’s Worldwide Developers Conference.The Wall Street Journal reports Apple is planning to introduce a new tool in “the coming weeks” that will help app developers to track each person using their app.

Apple’s developers used to track information about their users based on the unique device ID number on the iPhone and iPad. However, Apple started telling developers to stop using this method last year in response to privacy complaints.

Having a simple way to track user habits makes it easier for developers to understand user behaviour and in some cases to target users with ads. There’s no word yet though on how this new tool will work and whether it will be any more agreeable to those concerned about privacy.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.