Apple Is Confident It Has Another Smash Hit Product On Its Hands

ipad mini render

Photo: Martin Hajek

Apple has ordered 10 million iPad Minis from Asian suppliers, sources tell the WSJ’sĀ Lorraine Luk.Luk says that is twice as many orders as Amazon made for its low-priced tablet, the Kindle Fire.

Apple shareholders have to love seeing the company so confident about a new product.

Apple hasn’t launched a new product line since it began selling the iPad in 2010.

In the interim, Amazon and Google both entered the market with lower-priced, smaller tablets that critics don’t hate.

10 million units is a lot, but it’s not an earth-moving number for Apple, which sold 5 million iPhone 5s during its first few days on the market.

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